Free tools
Free marketing tools for planning your ad budget
Simple calculators that answer one question each: how much should you spend to get the leads you need? Put in your own numbers; nothing you type leaves your browser.
- Google Ads budget calculatorFree Google Ads budget calculator. Enter the leads you want, your cost per click and conversion rate to see the monthly and daily budget and cost per lead.Open the calculator
- Meta ads budget calculatorFree Meta ads budget calculator for Facebook and Instagram. Enter your CPM, click-through rate and conversion rate to see the budget and cost per lead.Open the calculator
Each calculator works backwards from a result: the number of leads you want each month, your cost per click (or cost per 1,000 impressions and click-through rate on Meta) and how many visitors become leads on your page. The pages explain where to find each number, why the landing page usually matters more than the click price, and how Google and Meta spend a budget, so the figure you get is one you can defend.
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