Paid Ads
Meta ads management for Facebook and Instagram
Lead and sales campaigns where the creative gets tested every cycle, and the tracking works before the budget moves.
- Price agreed upfrontWritten scope, one price, milestone payments.
- You own everythingCode, accounts and content stay in your name.
- Every call is freeNo charge, no pressure. We reply within 12 hours.
- Senior people onlyThe ones you meet are the ones who build.
Overview
Meta ads, in plain words
Meta ads management from us means a senior media buyer runs your Facebook and Instagram campaigns in a Business account you own. We fix tracking first, including the Conversions API, then test creative on a steady cycle and keep what works. Ad spend goes to Meta from your card.
On Meta, the ad itself does much of the targeting. Creative is your biggest lever, so we plan testing from week one.
We make no promise about cost per lead or sales. We promise a tidy account, honest reporting and changes you can ask us to explain.
Who it is for
- Shops that sell visual products and want to reach new buyers
- Local businesses that want enquiries through forms or WhatsApp
- Brands with a founder-run page and a messy ad account
- Teams that boosted posts and want a proper structure
What you get
- Pixel and Conversions API events tested and working
- A Business account, ad account and pixel in your name
- A written creative test plan with clear keep-or-drop rules
- A weekly report tied to leads, calls or orders
See it come together
Ads you can read at a glance
A dashboard that shows what is working, in plain pictures.
An illustration of how the work comes together. Not a real client or result.
Signs you need it
Problems this work fixes
If one of these sounds familiar, you are in the right place.
- Tracking loses eventsBrowser limits and ad blockers hide real conversions from Meta, so it learns from partial data.
- Tired creativeOne good ad runs until people stop seeing it as new. Without a supply of tested variations, results slide.
- Boosted posts, no strategyBoosting a post spends money on reach, not on leads. A campaign needs an objective, an audience and a next step.
- Ad rejections and account troubleMeta policies catch wording that looks harmless. We write inside the rules.
What is included
What we do, part by part
- 01
Pixel and Conversions API
We set up browser and server events, then test them in Meta's tools.
- 02
Campaign structure
Clear objectives for leads or sales, with audiences and budgets laid out so you can audit them.
- 03
Creative and copy testing
We plan angles, write copy and brief or edit visuals. New versions go in each cycle.
- 04
Facebook and Instagram placements
Feed, Stories and Reels placements, chosen by what your audience responds to.
- 05
Lead and message flows
Instant forms or a landing page, with leads sent to your CRM or inbox quickly.
- 06
Reporting and a monthly call
A weekly report in plain words, and a monthly call on what to try next.
Want to know if this fits?
Tell us the goal in two lines. We reply within 12 hours with an honest answer and a budget range.
How it works
How the work runs
Review and plan
We review your offer, page and past campaigns, then agree one goal.
Set up tracking
Pixel, Conversions API and event tests are done before spend starts.
Launch a test set
We start with a small set of angles and audiences, so the data shows what deserves more budget.
Learn and scale
We drop weak ads, build on strong ones and report the changes each week.
Straight answer: We cannot promise a cost per lead or a return on ad spend, and we will not guess one before we see real data. Meta can also reject ads or limit an account, and we tell you early if that happens.
Pricing
What digital marketing & paid ads costs
Meta ads is quoted inside the digital marketing & paid ads plans below. We agree the price on a call, and once agreed it does not change.
Paid ads management
from $1,200/monthfrom AED 4,400/monthfrom ₹12,000/month
Plus ad spend, paid directly to Google and Meta
- Google Ads: Search, Performance Max, Display and YouTube
- Meta Ads: Facebook and Instagram lead and conversion campaigns
- Audience research, keyword research and campaign structure
- Landing pages and conversion funnels built to match each campaign
Management fee plus ad spend, which you pay directly to Google and Meta. No long lock-in; 30-day notice. Prices are a starting point, not a wall. See all plans
Quick answers
About cost and timing
The things people ask right after they see a price.
We charge a flat monthly fee based on the platforms and campaigns involved, not a share of spend. See the starting plan on the services page. Meta bills your ad spend to your own account. Ad spend is never part of our fee.
Campaigns usually go live within two weeks of the plan. Early weeks are testing, so costs move around. We will not promise a result or a date. We report what the data shows each week. Be wary of anyone who names a cost per lead before they see your account.
How we contract
Clear terms, before you spend anything
The commercial side in plain words. The full wording is in our terms, and your proposal sets the details.
- A written proposal comes firstScope, deliverables, milestones, price and timeline, in writing. Work starts when you accept it.
- The price does not moveOnce agreed, the number in the proposal is the number on the invoice. Changes to scope are quoted as a written change request and only built once you approve them.
- You pay by milestoneProjects are paid in milestones set in your proposal. No project is billed in full upfront. Invoices are payable within 14 days unless your agreement says otherwise.
- You own the workCode, designs and accounts are registered to your company from day one. We keep our own pre-existing tools and methods.
- No lock-inEither side can end a project with written notice, and you pay for the work done up to then. Retainers run month to month with 30 days written notice.
- 30 days of fixes after launchDefects in what we delivered are fixed for 30 days after launch. New features and third-party changes are quoted separately.
Meta ads FAQ
Questions about meta ads
The things people ask before they book. If yours is missing, ask us on a call or on WhatsApp.
Still have a question?
Thirty minutes with us usually answers everything, including whether we are the right fit.
It sends your conversion events from your server to Meta, not just from the browser. That fills gaps caused by blockers and browser limits, so Meta learns from more complete data. We set it up before launch. We test the setup in Meta's own tools, so you can see the events arriving.
Usually both at once, and Meta places ads where they perform. We watch results by placement. If one clearly wastes money, we narrow it. A product shop and a local clinic often end up with different mixes. Placement choices are reviewed in the weekly report, with reasons for any change.
Every cycle we add new ads and retire weak ones. How often depends on budget and how fast ads tire. You see each test and its result in the weekly report. Fresh ads matter most on small audiences, where people see the same ad again and again.
Real photos and short clips from your own business usually work best. We can brief you on what to shoot or edit what you have. Larger shoots and production are not included unless we agree them. Phone footage is often fine, as long as it is clear, honest and well lit.
You do. The Business account, ad account, pixel and audiences are registered to your business. We have partner access. If we stop working together, you keep everything we built. Meta can still disable an account for policy reasons, and we help you appeal if that happens.
Ready to talk about meta ads?
Thirty minutes is enough to tell you the approach, the budget range and the timeline.
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Tell us about your meta ads project
Share the goal, the constraints and any deadlines. We reply within 12 hours with a clear next step.
- Emailhello@astrafolio.com
- WhatsAppChat with us
- Phone+91 86302 44504
- HoursMonday to Saturday, 09:00–21:00 India time. That's 07:30–19:30 in Dubai, so we're online for your whole working day. Every message gets a reply within 12 hours.
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