For real estate
Real estate digital marketing that turns ad clicks into site visits
For brokerages, developers and independent agents in Dubai, Abu Dhabi and India's big property cities. We build the pages, ads and follow-up that get a buyer from a click to a viewing, with your permit and RERA details in the right place.
- Price agreed upfrontWritten scope, one price, milestone payments.
- You own everythingCode, accounts and content stay in your name.
- Every call is freeNo charge, no pressure. We reply within 12 hours.
- Senior people onlyThe ones you meet are the ones who build.
In short
What does real estate digital marketing actually involve?
Real estate digital marketing is the system that finds buyers or tenants online and moves them to a viewing: a landing page per project or listing, Google and Meta ads that follow local advertising rules, a reply on WhatsApp within minutes, and a CRM that routes every lead to the right agent. The ads matter less than the follow-up.
Who it is for
- Dubai and Abu Dhabi brokerages running off-plan and secondary listings who lose leads between the portal, the ad and the agent's phone
- Developers in Noida, Gurgaon, Mumbai and Bangalore launching a project and needing a fast, RERA-compliant project site and launch campaign
- Independent agents who want their own real estate website and lead flow instead of relying only on the big portals
- Sales teams that already get leads but cannot say which ad, project or agent produced a site visit
- Firms marketing UAE or Indian property to buyers abroad, including NRIs and investors in the UK and Europe
What goes wrong
Why real estate lose enquiries online
- Leads go cold in the first hourA property enquiry is often sent to three or four brokers at once. In our experience the one who replies first, with the floor plan and a viewing slot, tends to get the conversation. If your leads sit in an inbox until an agent is free, you are paying for clicks that someone else converts.
- One generic page for every projectSending a Dubai Marina rental ad and an off-plan villa campaign to the same homepage wastes both. Buyers want the price band, payment plan, location and floor plans for the thing they clicked on. Without a page per project, ads get expensive and the sales team has to repeat the basics on every call.
- Ads that break the rules without anyone noticingDubai ads need a Trakheesi permit number, Indian project ads need the RERA registration number, and housing ads reaching the US, Canada or Europe fall under Meta's special ad category. A rejected ad or a regulator notice costs more than the campaign. Most of this is avoidable with a checklist before launch.
- Leads scattered across portals, WhatsApp and spreadsheetsPortal leads arrive by email, Meta leads sit in a form download, and WhatsApp chats live on individual agents' phones. Nobody can see who followed up, and when an agent leaves, their leads leave too.
- No idea which campaign produced a site visitCost per lead looks fine on the dashboard, but the leads that actually visit and book come from somewhere else. Without tracking from click to site visit, budget keeps flowing to the campaigns that look cheap rather than the ones that sell.
What we build
What we build for real estate
- Project and listing landing pagesA fast page per project or listing group: price band, payment plan, floor plans, location map, permit or RERA number shown clearly, and a short enquiry form plus a WhatsApp button. Built to load quickly on a phone, because that is where most property ads are clicked.Learn more
- A real estate website you ownFor brokerages and agents who want a proper home beyond the portals: listings, areas you cover, team profiles and guides, with a structure Google can read. You own the domain, the code and the content.Learn more
- WhatsApp chatbot for real estate enquiriesThe first reply goes out within a minute, day or night: project details, a brochure, a few qualifying questions (budget, timeline, ready or off-plan) and a viewing slot. A person takes over whenever the buyer asks for one or the chat goes beyond what the bot should answer.Learn more
- CRM and lead routing automationEvery lead from Meta, Google, your site and the portals lands in one CRM, tagged by project and source, and is assigned to the right agent by area, language or round robin. If nobody responds in the time you set, it escalates to a manager.Learn more
- Google Ads for property searchesSearch campaigns for people already looking ("2 BHK in Noida Extension", "off-plan apartments Dubai"), with conversion tracking set up to count qualified leads and site visits, not just form fills.Learn more
- Meta ads and lead formsInstagram and Facebook campaigns for launches and listings, set up with the right special ad category where it applies, and lead forms that feed the CRM directly instead of a spreadsheet someone downloads on Monday.Learn more
Not sure where to start?
Tell us how enquiries reach you today. We reply within 12 hours with the first thing we would change.
How it works in practice
From ad click to site visit
- 1
The click lands on the right page
A buyer taps an ad for a specific project and lands on that project's page, not your homepage. Price band, payment plan, floor plans and the permit or RERA number are on screen without scrolling far. A virtual tour or video walkthrough can sit here too, if you have one.
- 2
A reply on WhatsApp in under a minute
The form or WhatsApp button starts a conversation straight away: brochure sent, three or four qualifying questions asked, and the buyer's preferred language and timeline noted. Serious buyers are offered a call or a viewing slot right there.
- 3
The lead reaches the right agent
The CRM creates the lead with its source and project, assigns it to the agent who covers that area or speaks that language, and alerts them. If it is not picked up in the time you choose, a manager is told. Reminders go out before every viewing.
- 4
Site visit tracked back to the ad
When the agent marks a site visit or booking in the CRM, that event is sent back to Google and Meta. Over a few weeks, you can see which campaigns produce visits rather than cheap form fills, and the ad platforms learn to find more of the right people.
Where you are
Working with real estate in India, the UAE and beyond
UAE (Dubai and Abu Dhabi)
Dubai's Land Department requires real estate companies to get an advertising permit through its Trakheesi system before publishing property ads, and to show the permit number in the ad; DLD has fined companies for ads without permits or with expired ones. In Abu Dhabi, property ads have needed a Madhmoun permit from ADREC since 7 July 2025, and ADGM runs its own permit for Al Reem and Al Maryah Islands. We build the permit number into every page and ad template so it is never forgotten. Meta's housing special ad category is mandatory only for ads reaching the US, Canada or Europe, so a campaign aimed at UAE residents is not forced into it, but a campaign aimed at UK or European investors is. Buyers here are international: plan for English and Arabic at least, and other languages your buyers speak, and expect almost every conversation to happen on WhatsApp. Prices are shown in AED. Check the current rules with DLD, ADREC or your licensing authority; we are not your legal adviser.
India (Noida/NCR, Gurgaon, Mumbai, Bangalore)
Under the RERA Act, 2016, a promoter must register a project before advertising it and must show the RERA registration number, and the state authority's website where it can be checked, in every advertisement. State regulators such as UP RERA (Noida, Greater Noida), Haryana RERA (Gurgaon) and MahaRERA (Mumbai) enforce this, and regulators have issued directions on how prominently it must appear (West Bengal RERA, for example, objected to tiny fonts and hard-to-read placement). We put the number and the authority's site on every project page, ad creative and brochure link. Meta's special ad category for housing and Google's housing targeting limits are not mandatory for ads shown only in India, but NRI campaigns aimed at the US, Canada or Europe do fall under them. Indian buyers compare a lot before a visit: expect many questions on carpet area, possession date, loan tie-ups and price per square foot, mostly on WhatsApp and often in Hindi. Prices are shown in INR, in lakhs and crores. Confirm specifics with your state RERA before a launch.
Related work
Social media as a lead channel for brands in four industries
Complete social media management for several brands: strategy, branded design, captions, scheduling, community engagement and clear monthly reporting.
Read the case studyReal estate FAQ
Questions real estate ask us
Straight answers before you book. If yours is missing, ask on a call or on WhatsApp.
Still have a question?
Thirty minutes with us usually answers everything, including whether we are the right fit.
It depends on how many projects you run and which parts you need. Our published starting points are websites from AED 5,000 or INR 30,000, ads management from INR 12,000 per month (USD 1,200 for international accounts) and AI automation such as a WhatsApp assistant from INR 30,000. Ad spend is paid by you to Google or Meta directly. The price is agreed in writing first and does not change once agreed.
A single project page with tracking and a lead form is usually a matter of days once we have the brochure, floor plans, pricing and permit or RERA number. A full setup with WhatsApp follow-up and CRM routing takes longer, because we test it with your agents first. We give you a dated plan before we start.
Meta requires the housing special ad category for ads reaching people in the United States, Canada and Europe. Ads shown only in the UAE or India are not forced into it; advertisers elsewhere can opt in. If you target NRIs or investors in the UK, Europe, the US or Canada, the restrictions apply: no age or gender targeting, wider location radius and no lookalike audiences. Google's housing targeting limits apply to the US and Canada.
No. Permits and registrations are applied for by the licensed broker or the promoter with the regulator. What we do is make sure the permit or RERA number you give us appears correctly on every page, ad and creative, and we will not launch an ad without it. For legal questions, check with DLD, ADREC or your state RERA.
Not if it is honest and short. Ours introduce themselves as an assistant, send the brochure and floor plans, ask a few questions and offer a person straight away when the buyer wants one. Buyers mostly care that someone replied fast. The bot answers only from the project information you approve, so it does not invent prices or possession dates.
You do. Ad accounts, the WhatsApp Business account, the CRM and the website are set up in your name, and we work in them with access you control. If you stop working with us, every lead and every campaign stays with you.
Our team works Monday to Saturday, 09:00 to 21:00 IST, which is 07:30 to 19:30 in Dubai, so we cover your whole working day. We work in English and Hindi and know both the UAE and Indian property markets, which helps when the same project is sold to buyers in both. Every message gets a reply within 12 hours, and the price is fixed once agreed.
They are an option, not a requirement. For off-plan projects and buyers abroad, a video walkthrough or 3D tour can save a wasted trip, and we can embed one you already have on the project page. For most listings, good photos, a clear floor plan and a fast WhatsApp reply do more for site visits than a tour.
Read next
Guides for real estate
Sources
Facts on this page come from
- Meta for Developers: Special Ad Categories (housing rules for the US, Canada and Europe)
- Google Ads policy: Personalised advertising, housing targeting limits (US and Canada)
- Dubai Land Department: advertising permits through Trakheesi and fines for non-compliance (October 2020)
- Bayut Help Centre: What is a Madhmoun permit (Abu Dhabi, from 7 July 2025)
- Aletihad: Permits mandatory for real estate ads within ADGM's jurisdiction
- LiveLaw: West Bengal RERA on showing the registration number and website address in ads (Section 11(2))
- AP RERA: Advertisement guidelines under Sections 3 and 11 of the RERA Act, 2016
Also see all industries and our services.
Contact
Tell us about your real estate business
Share what you need and where enquiries come from today. A real person replies within 12 hours.
- Emailhello@astrafolio.com
- WhatsAppChat with us
- Phone+91 86302 44504
- HoursMonday to Saturday, 09:00–21:00 India time. That's 07:30–19:30 in Dubai, so we're online for your whole working day. Every message gets a reply within 12 hours.
Prefer to talk first?
Pick a 30-minute slot in your time zone. No preparation needed.
Book a discovery callLet's build it together
Book a call, message us on WhatsApp or ask for a project estimate. Whichever is easiest.