For b2b companies
B2B digital marketing for companies with long sales cycles
For firms that sell to other businesses: software and IT services, consultancies, manufacturers, distributors and professional services. We build the website, search and ad setup that bring in the right buyers, and the follow-up that shows which enquiries become customers.
- Price agreed upfrontWritten scope, one price, milestone payments.
- You own everythingCode, accounts and content stay in your name.
- Every call is freeNo charge, no pressure. We reply within 12 hours.
- Senior people onlyThe ones you meet are the ones who build.
In short
What does a B2B digital marketing agency actually do?
A B2B digital marketing agency helps a company that sells to other businesses get found by buyers who are researching, and turns that attention into qualified conversations. In practice: a website that explains the offer clearly, SEO and paid search for the terms buyers use, a fast reply to every enquiry, and a CRM that links leads to closed deals.
Who it is for
- Software, IT and AI companies whose website explains the product to engineers but not to the person who signs the budget
- Consultancies and professional services firms that live on referrals and want a second, predictable source of enquiries
- Manufacturers, distributors and exporters who sell by quotation and want serious buyers to find them before a competitor
- Companies whose organic traffic is low for the terms buyers actually search, and who suspect the site is structured around the company, not the buyer's question
- Teams running Google Ads that count form fills but cannot say which clicks became opportunities
What goes wrong
Why b2b companies lose enquiries online
- The site describes the company, not the buyer's problemBuyers search for the problem ("supplier of X", "software for Y", "how to fix Z"), not for your company name. A site built around "About us" and a list of capabilities gives search engines and buyers nothing to match, so it ranks for the brand and little else.
- Long cycles hide what worksA deal can take months and involve several people. A lead from March may close in September, and by then nobody remembers which ad or page it came from. Budget drifts toward whatever shows the cheapest form fill, not whatever produces customers.
- Paid search that attracts the wrong clicksBroad terms bring students, job seekers and small buyers. Without negative keywords, tight match types and landing pages that say who the offer is for, a B2B account spends money on people who were never going to buy.
- Slow answers to serious enquiriesA business buyer often asks two or three suppliers at once. If the enquiry sits for a day, the reply that comes first, with a clear next step, tends to shape the shortlist. Many B2B teams have no process for who answers, how fast and with what.
- Marketing and sales do not share a numberMarketing reports leads, sales reports deals, and the two never meet in one place. Without a shared CRM stage for "qualified" and "won", nobody can say what a good lead costs.
What we build
What we build for b2b companies
- A B2B website built around buyer questionsService and solution pages that each answer one question a buyer asks, with proof, a clear next step and a short enquiry form. Built so search engines can read the structure, and so the person who approves the budget can understand the offer in a minute. You own the site, the code and the content.Learn more
- Landing pages for each campaignOne page per audience or offer, so a search for a specific need lands on a page about exactly that. Fast on a phone, with tracking set up so every enquiry is counted.Learn more
- Technical SEO and content for the terms buyers useWe review how the site is built and what it is missing, then plan pages around the searches your buyers make. SEO is slow, and we will say so honestly: it builds over months, but it keeps working after the spend stops.Learn more
- Google Ads for high-intent searchesSearch campaigns for the terms buyers type when they are ready to talk, with negative keywords from day one and conversion tracking that counts qualified enquiries, not just clicks. Where the CRM allows it, outcomes are fed back so the account learns from real results.Learn more
- Meta ads and lead forms where they fitFor some B2B offers, Instagram and Facebook work for awareness and retargeting rather than direct leads. We tell you when they are worth testing and when your budget is better spent on search first.Learn more
- Lead follow-up and CRM automationEvery enquiry from the site, forms and WhatsApp lands in one CRM, tagged by source, assigned to the right person and followed up on time. A reminder goes out if nobody has replied. The stages are agreed with your sales team, so the numbers mean the same thing to everyone.Learn more
- A WhatsApp or website assistant for first answersA short, honest assistant that answers common questions from information you approve, collects the details a salesperson needs and hands over to a person when the buyer asks. It does not invent prices or commitments.Learn more
Not sure where to start?
Tell us how enquiries reach you today. We reply within 12 hours with the first thing we would change.
How it works in practice
From a buyer's search to a qualified conversation
- 1
The buyer finds a page about their problem
They search for a need or a supplier and land on a page that speaks to it: who the offer is for, what is included, how it works and proof such as a named client or a clear process. There is one obvious next step.
- 2
The enquiry is captured with context
A short form or a WhatsApp message asks for the few things a salesperson needs: what they are trying to do, rough timeline and company size. The source of the visit is stored with the lead.
- 3
A person replies quickly
The lead is created in the CRM, assigned and flagged to the owner. If it is not picked up in the time you set, someone is reminded. The first reply is specific and offers a call, not a brochure.
- 4
Outcomes flow back to marketing
When sales marks a lead as qualified or won, that stage can be sent back to Google and Meta. Over several months you can see which campaigns produce conversations that close, and shift budget toward them.
Where you are
Working with b2b companies in India, the UAE and beyond
India (Noida/NCR, Bangalore, Mumbai)
Many Indian B2B buyers research on a phone and then message on WhatsApp, so the enquiry path has to work on mobile and reply on that channel. We work in your time zone, Monday to Saturday, 09:00 to 21:00 IST, and reply to every message within 12 hours.
UAE (Dubai and Abu Dhabi)
Our hours, 09:00 to 21:00 IST, are 07:30 to 19:30 in Dubai, which covers your whole working day. For companies selling across the UAE we can build the site in English and Arabic, with correct right-to-left layout.
Singapore
Singapore is 2.5 hours ahead of India, so our day runs from 11:30 to 23:30 there. That leaves a long shared window from late morning until your evening for calls and reviews.
Related work
A compliance services website for Indian businesses
A website for a New Delhi compliance firm, setting out company registration, GST, income tax and ROC services with a three-step process, guides and an FAQ.
Read the case studyB2B companies FAQ
Questions b2b companies ask us
Straight answers before you book. If yours is missing, ask on a call or on WhatsApp.
Still have a question?
Thirty minutes with us usually answers everything, including whether we are the right fit.
It depends on what you need. Our published starting points are websites from AED 3,500 or INR 30,000, ads management from INR 12,000 per month (USD 800 for international accounts), SEO from INR 10,000 per month and AI automation such as a WhatsApp assistant from INR 30,000. Ad spend is paid by you to Google or Meta directly. The price is agreed in writing first and does not change once agreed.
Paid search can bring enquiries within weeks once tracking and landing pages are live. SEO usually takes months, and we will not promise a date or a ranking. Because B2B deals are slow, judge progress by qualified conversations first and closed deals over a longer period.
All three, and we recommend starting with what your buyers do today. For a company with no tracking and a weak site, fixing those first usually makes ads cheaper. For one with a good site, search ads can bring buyers sooner while SEO builds.
Usually, yes. Google lets advertisers import offline lead outcomes and use enhanced conversions for leads with hashed first-party data, and Meta's Conversions API can send down-funnel events from a CRM. What is possible depends on your CRM and how leads are captured, so we check that on the first call before promising anything.
Yes. A complex funnel usually means several audiences, offers and stages, each needing its own page and next step. We map the buyer's questions first, then build the pages and forms around them, with tracking from the first visit to the CRM.
That is usually a structure problem: the site answers questions nobody asks, or the right pages do not exist. We start with a technical review and a list of the searches your buyers make, then plan pages for them. It takes time, and we will say plainly what we expect.
You do. Ad accounts, the CRM, the WhatsApp Business account and the website are set up in your name, and we work in them with access you control. If we stop working together, everything stays with you.
Senior people do the work, our hours cover your working day in India, the UAE and much of the Singapore day, and the price is fixed once agreed. Every message gets a reply within 12 hours, and you can talk to the people who will actually build it on the first call.
Read next
Guides for b2b companies
Sources
Facts on this page come from
- Google Ads Help: About enhanced conversions (including enhanced conversions for leads)
- Meta for Developers: Conversions API for CRM integration
Also see all industries and our services.
Contact
Tell us about your b2b companie business
Share what you need and where enquiries come from today. A real person replies within 12 hours.
- Emailhello@astrafolio.com
- WhatsAppChat with us
- Phone+91 86302 44504
- HoursMonday to Saturday, 09:00–21:00 India time. That's 07:30–19:30 in Dubai, so we're online for your whole working day. Every message gets a reply within 12 hours.
Prefer to talk first?
Pick a 30-minute slot in your time zone. No preparation needed.
Book a discovery callLet's build it together
Book a call, message us on WhatsApp or ask for a project estimate. Whichever is easiest.