Multi-industry services
Structured Google and Meta campaigns with transparent reporting
Rebuilt the paid media workflow end to end: audience research, campaign structure, creative testing, accurate conversion tracking and weekly reporting.
- Client
- Confidential client
- International · 2026
- Platforms managed: Google and Meta
- 0
- Platforms managed: Google and Meta
- Campaign types across search and social
- 0
- Campaign types across search and social
- Reporting the client can audit
- Weekly
- Reporting the client can audit
- Conversion tracking from scratch
- Rebuilt
- Conversion tracking from scratch
The challenge
Where they were stuck
The client struggled to generate consistent leads while keeping advertising costs under control. Campaign structure was poor, audience targeting was limited and conversion tracking was inaccurate, so budget decisions were guesses.
Reporting was opaque: the client could not tell which campaigns produced real leads and which produced wasted spend.
What we did
The solution we built
We designed a complete paid strategy across Google Ads (Search, Display and Performance Max) and Meta (Facebook and Instagram), starting with keyword research and audience segmentation.
Conversion tracking was rebuilt so every lead could be attributed correctly, then creative and copy were tested continuously with A/B experiments, budget reallocated toward what converted, and a weekly report delivered in plain language.
The outcome
What changed
- More qualified leads at a lower cost per lead, with a higher click-through rate across campaigns.
- Improved return on ad spend driven by accurate tracking and data-led budget allocation.
- Reporting the client can read in five minutes and trust, replacing guesswork with clear performance data.
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