Social Media Management Agency in Dubai, in Arabic and English

Your audience may include Emiratis, Arab residents from across the region, and expatriates reading in English, sometimes in the same follower list. One post in one language rarely suits all of them. We plan which posts run in Arabic, which in English, and which in both, based on who each product or service is for.

Arabic captions are written fresh, not translated from the English. Arabic text runs right to left, which affects how it sits on a graphic, over a video and in a carousel. We design the artwork for both directions. Formal Arabic and a lighter Gulf tone read very differently, so we agree the register with you and recommend a native speaker reviews the first month of copy.

The year here has a rhythm. Ramadan changes when people are online, what they want to see and how brands should sound. Eid al-Fitr and Eid al-Adha follow, and National Day on 2 December is a big moment for brand messages. Retail also has its own seasons, such as the Dubai Shopping Festival in winter and the sales around White Friday.

The dates of Ramadan and the Eids move each year with the Islamic calendar, and the exact day is confirmed by announcement, so we build in room to adjust. We prepare Ramadan content weeks ahead, and keep promotional posts respectful in tone. Your own events, launches and slow months go on the same calendar.

• Ramadan: evening and late-night posting, softer tone, iftar and gifting themes
• Eid: greetings, offers and store hours, scheduled with a manual check
• National Day: brand-safe messages, reviewed by you before posting
• Winter shopping season: offer posts tied to your real prices and stock

In the UAE, Instagram is where many people check a restaurant, a salon, a clinic or a property before they call. Your profile works like a shop window: the grid, the highlights, the bio link, and how fast you answer a message. TikTok suits shorter, more personal video, and it rewards brands that show people and process, not adverts.

We choose the two platforms that fit your customers, not all of them at once. Then we make Reels and short videos from your own footage where we can, add captions in the right language, and connect the bio to WhatsApp so a viewer can message in one tap. We also answer comments and direct messages in your voice, and hand sales questions to your team.

Influencer promotion is common in the UAE, and it is regulated. There are rules on who may be paid to promote products, and on how paid posts must be marked. We are not lawyers and we do not give regulatory advice, so check the current requirements with the UAE's media regulator or your own adviser before signing any creator.

What we do is help you shortlist creators who suit the brand, write a clear brief, and track each post's results in your reports. We never buy followers, views or fake reviews. If a creator needs a permit or a licence, that must be confirmed before the post goes live.

Before the month starts, we send a content calendar for approval. You see every post, caption and video before it goes live. We publish on schedule, answer comments and messages within your working day, and send a plain report at month end: what went out, what people did, and what we suggest next.

Your accounts and page access stay in your name, and we work as added users. If you leave, you keep the content library, the templates and the calendar.

If your business depends on filming at events, a studio shoot every week, or someone in your shop daily, you need people in Dubai, and a local agency or an in-house creator is the better choice. We work remotely and can edit, design and plan, but we cannot film for you.

And if your main goal is a fast, large sales push, paid ads usually do that better than organic posting. We run those under our digital marketing service, and we would tell you which one to start with.