Shopify Development Agency for UK Brands

British shoppers expect to see prices that already include VAT, a clear delivery cost before the last step, and the usual ways to pay: cards, Apple Pay, Google Pay, PayPal and often a buy-now-pay-later option. Address entry should accept a UK postcode and fill in the rest without fuss.

We set the store up for pounds, UK address formats and a checkout that tells the shopper what they will pay before they commit. Which methods you offer is your decision, and provider fees are between you and them. We test a real order in each method before launch.

Most UK online sales to consumers are shown with VAT included, and Shopify has settings for tax-inclusive prices and for tax lines on invoices and order emails. How VAT applies to your products, your turnover and any sales to other countries depends on your situation, and it is not ours to decide.

So we ask your accountant for the fields and rules they need, set the store to match, and test a sample order for them to check. We do not give tax advice. Please treat everything about VAT, and about duties if you sell outside the UK, as something to confirm with your own accountant before you go live.

Delivery is often the biggest source of complaints in UK online retail. We set shipping zones and rates for the UK mainland and the places you choose to treat differently, such as the Highlands and Islands or Northern Ireland, where couriers often charge more. We connect Royal Mail or the couriers you already have an account with, but only where their integration for Shopify is available and your account supports it. If it is not, we tell you and suggest the nearest workable option, such as a label export.

If you have a shop or a stockroom, Shopify's local pickup can offer Click and Collect at checkout, with a ready-to-collect email. We set up each location, opening hours and the pickup instructions.

• Rates by weight, price or zone, with free-delivery thresholds if you want them
• Courier or Royal Mail labels, where the integration exists for your account
• Click and Collect by location, with an email that tells the customer when to come
• Delivery wording on product pages that matches what the courier really does

UK consumer rules generally give online shoppers a right to cancel and return many goods within a set period, and exceptions apply to things like made-to-order items. We do not write your legal terms. We place the returns policy, delivery policy and terms that you or your adviser provide, and make them easy to find from the footer and the product page.

We can set up a returns flow that fits how you work: a simple form, an instruction page, or an app if your volumes justify the monthly cost.

UK retail has predictable spikes: Black Friday, the run up to Christmas, Boxing Day and the January sales, plus Mother's Day in March and Father's Day in June for gift brands.

We aim to finish builds well before these dates, test checkout and discount codes under realistic use, and tell you the cut-off dates for a safe launch. We agree a freeze date in the plan.

If you want someone to visit your warehouse, photograph your products in person, or sit with your team each week, a UK-based agency is the better choice.

We suit brands that want senior Shopify work and a written scope, and are comfortable with video calls.