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Mumbai

Performance Marketing Agency in Mumbai for Brands That Lose Sales After the Click

For Mumbai D2C, retail and lead-gen brands that already get clicks and want to know where the money leaks before the checkout or the callback.

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Covering
Mumbai, Maharashtra
Overlap
Same time zone, same working day
  • Same time zone, same working dayMonday to Saturday, reply within 12 hours.
  • Quoted in INR, with USD availablePrices set for this market.
  • Price agreed upfrontWritten scope, one price, milestone payments.
  • You own everythingCode, accounts and content stay in your name.

A performance marketing agency in Mumbai should start with one question: where do people drop out between the ad click and the paid order? Most brands here already get traffic. The money goes missing in a slow page, a failed payment, a sales team that calls back too late, or an ad account that is optimised for the wrong event. We run Google and Meta ads in your own accounts, and we fix tracking before we scale spend. Paid ads management starts from ₹12,000 a month, plus the ad spend you pay straight to the platforms.

We are based in Noida and work Monday to Saturday, 09:00 to 21:00 IST. That is the same clock as Mumbai, so calls happen in your normal day and every message gets a reply within 12 hours. We work with Mumbai brands remotely. We do not have a Mumbai office, and we would rather say that than imply one.

The monthly fee is agreed in writing before work starts and does not change during the term. We never charge a percentage of your ad spend. Flexible on scope. Firm on price.

Why Mumbai brands leak between the click and the checkout

Mumbai is a crowded brand market. D2C labels, retailers, finance firms and developers buy the same audiences, so clicks are rarely scarce. A visitor who finishes is.

In an audit we check five places before we touch a bid.

  • Page speed on a mid-range phone over mobile data, not on an office laptop
  • Whether the checkout offers UPI and cards, and whether payments actually go through
  • Whether the ad platform is told about real purchases or only about page views
  • How long a form or WhatsApp enquiry waits before a human answers it
  • Whether the report shows revenue, or only clicks and impressions

Tracking accuracy comes first

If Google and Meta only see part of your sales, they learn from part of the picture. Browser limits and ad blockers hide real conversions, and the algorithm then favours the wrong audiences. We set up server-side tracking and the Meta Conversions API, test each event in the platform tools, and compare the numbers to your store or CRM before launch.

For lead businesses we go one step further. We import offline results, such as a booked site visit or a closed sale, back into Google so the account learns which enquiries were worth having.

Checkout and payments: UPI, cards and failed orders

Indian shoppers expect to pay by UPI, and payment failures are a common reason for abandoned carts. We set up UPI and card checkout through your payment provider and test the full path from ad click to paid order, including at evening peak hours.

We also check fraud settings, which can reject genuine orders if too strict. Rules on where payment data is stored sit mainly with your payment provider and your own adviser, so confirm them there.

Festive and wedding seasons, planned early

Mumbai's buying year has clear peaks. Ganesh Chaturthi, Navratri and Diwali move gifting, fashion, jewellery, home and electronics. The winter wedding season lifts spend on outfits, jewellery, catering and décor. Ad costs usually rise as more brands bid, so the account must be ready before the peak.

We plan these windows backwards. Tracking and landing pages are tested a few weeks ahead, creative is tested while it is cheap, and stock and offers are agreed with you before the budget moves.

Sectors we scope differently in Mumbai

A D2C store and a property developer need different plans, even in one city.

  • D2C and retail: product feeds, Performance Max, Meta creative testing and checkout fixes
  • Finance and insurance: lead forms, call tracking and fast follow-up, with wording checked by your compliance team
  • Real estate: qualified enquiries from Google and Meta, with your RERA number shown once you give it to us
  • Services and media: lead quality over lead count, reported against closed work

When we are not the right choice

If you want a team that sits in your Bandra or Lower Parel office every week, hire locally. We work remotely, and in-person meetings are outside what we offer for Mumbai.

Ads are also the wrong first step if your site is broken or nobody answers the phone. We will say so on the first call and suggest the cheaper fix first.

Want this for your Mumbai business?

Tell us the goal in two lines. We reply within 12 hours with an honest answer and a budget range.

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What is included

Performance marketing agency in Mumbai: what you get

Google Ads and PPC management

Search, Performance Max, Display and YouTube campaigns, structured so you can audit them.

Meta ads for Facebook and Instagram

Lead and sales campaigns with creative and copy tested every cycle.

Landing pages and conversion

Pages built to match each campaign and to turn visits into calls and forms.

Conversion tracking and analytics

GA4, Google Tag Manager and server-side events, set up before spend begins.

Creative and copy testing

A steady cycle of new ads, kept or dropped on results.

Reporting and strategy calls

A weekly report and a monthly call about what to do next.

Pricing

What it costs in rupees

Flexible on scope. Firm on price. We shape the plan around your budget, and once we agree, the price does not change.

  • Paid ads management

    from ₹12,000/month

    Plus ad spend, paid directly to Google and Meta

    • Google Ads: Search, Performance Max, Display and YouTube
    • Meta Ads: Facebook and Instagram lead and conversion campaigns
    • Audience research, keyword research and campaign structure
    • Landing pages and conversion funnels built to match each campaign

Management fee plus ad spend, which you pay directly to Google and Meta. No long lock-in; 30-day notice. Prices are a starting point, not a wall. See all plans

Your data

Personal data and the DPDP Act

India's Digital Personal Data Protection Act, 2023 sets rules on consent and notice for personal data of people in India, and its detailed rules are being phased in.

  • We write down which personal data we would see, where it is stored and who has access, and agree it in writing.
  • We work inside your accounts and tools, so you keep control of the data, and you can remove our access.
  • We build clear consent and notice into forms and WhatsApp flows. What the Act requires of your business is for your own adviser to confirm.
  • Invoices are issued in rupees with GST, from our registered business details.

This is plain-language information about how we work, not legal advice. Please have your own adviser check what applies to your business.

How we contract

Clear terms, before you spend anything

The commercial side in plain words. The full wording is in our terms, and your proposal sets the details.

  1. A written proposal comes firstScope, deliverables, milestones, price and timeline, in writing. Work starts when you accept it.
  2. The price does not moveOnce agreed, the number in the proposal is the number on the invoice. Changes to scope are quoted as a written change request and only built once you approve them.
  3. You pay by milestoneProjects are paid in milestones set in your proposal. No project is billed in full upfront. Invoices are payable within 14 days unless your agreement says otherwise.
  4. You own the workCode, designs and accounts are registered to your company from day one. We keep our own pre-existing tools and methods.
  5. No lock-inEither side can end a project with written notice, and you pay for the work done up to then. Retainers run month to month with 30 days written notice.
  6. 30 days of fixes after launchDefects in what we delivered are fixed for 30 days after launch. New features and third-party changes are quoted separately.

Quick answers

About cost and timing

The things people ask right after they see a price.

Our paid ads management starts from ₹12,000 a month. You pay the ad spend directly to Google and Meta, and we never take a percentage of it. The fee depends on platforms, campaigns and creative testing. We agree it in writing before we start, and it stays fixed through the term.

Tracking and first campaigns are usually live within two weeks of agreeing the plan. The first month is mostly testing, and most accounts settle in two to three months. We do not promise leads, sales or a return on spend. We report revenue and cost per order weekly so you can judge for yourself.

How we work

A transparent process from first call to launch

You always know what is happening, what it costs and what comes next.

  1. Discovery call

    We learn your goals and constraints, then give a straight answer on fit, budget and timeline.

    30 minutes
  2. Proposal and agreed price

    Scope, milestones and price in writing, shaped around your budget, with the named team who will do the work.

    2 to 4 days
  3. Design

    Wireframes and Figma designs reviewed together. Nothing gets built until you approve it.

    1 to 3 weeks
  4. Build in weekly sprints

    Working software every week on staging, with a walkthrough and a shared channel.

    2 to 12 weeks
  5. Launch and handover

    QA, performance and accessibility checks, then deployment into accounts you own.

    1 week
  6. Support and growth

    30 days of fixes included, then optional retainers so the work keeps compounding.

    Ongoing

Client stories

What our clients say

Astrafolio is consistent and works hard on our ads. They understand what a client wants and deliver it perfectly. A young team that really gets it.

Muntazir Ahmad

Real estate

Ads management

Good work, and very consistent. The Astrafolio team works hard on our ads, understands what we need, and delivers it perfectly.

Dr. Vaishnavi Dev

Physiotherapist

Ads management

Mumbai FAQ

Questions about Digital marketing in Mumbai

Cost, timing, trust and ownership, answered before you ask.

Still have a question?

Thirty minutes with us usually answers everything, including whether we are the right fit.

Because Google and Meta learn from what you tell them. If purchases are missing or counted twice, they chase the wrong people and your spend drifts. We set up server-side events, test them in the platform tools and compare them with your store numbers before any budget goes live.

No. You pay a flat monthly fee, agreed upfront. A flat fee lets us tell you to spend less when that is the right call, because we gain nothing from a bigger budget. Ad spend is paid to the platforms from your own account.

Yes. We are in Noida and work on Indian time, Monday to Saturday, 09:00 to 21:00 IST, closed on Sunday. That is the same clock as Mumbai. Every message gets a reply within 12 hours. We work with Mumbai brands over calls and shared channels, not from a local office.

You do. Google, Meta, analytics and tag manager accounts are created in your business name, and we work as added managers. If we stop working together you keep the accounts, the history, the tracking and the creative. Nothing is held back, and nothing needs to be bought or transferred.

Yes, and the earlier the better. We work backwards from the peak: tracking and landing pages first, creative testing while costs are lower, then budget and offers agreed with you. Ad costs usually rise in peak weeks, so we tell you early what the season may cost and what is realistic.

You get senior people on your account without paying for a Mumbai office, in your own time zone and in rupees with GST invoices. The trade-off is that we do not sit in your office, so we keep work visible through weekly reports and calls.

Yes, when the funnel needs it. We build Shopify and custom stores, set up UPI and card checkout through your payment provider, and test the path from click to paid order. The same team does the ads and the page fixes, so a change does not wait on a separate vendor.

We build clear notice and consent into forms and keep customer data in your own accounts and CRM. India's data protection law asks for clear notice and consent, and the rules are still phasing in. Please confirm the exact wording and duties with your own legal adviser. We do not give legal assurances.

Ready to talk about Digital marketing in Mumbai?

Thirty minutes is enough to tell you the approach, the budget range and the timeline.

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Services

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