Performance Marketing Agency in India for Google and Meta Ads

The most common complaint we hear from Indian advertisers is not that ads bring nothing. It is that ads bring a lot of people who never pick up the phone, or who wanted something else. A low cost per lead looks good in a report and does nothing for the sales team.

So we agree on what a good lead is before launch. A coaching institute may count only callers who ask about a batch. A builder may count only enquiries that name a budget and a possession date. We then shape forms, ad wording and targeting around that, and we report cost per qualified enquiry next to cost per lead.

• Short forms for quick enquiries, longer forms where you need a filter
• Ad copy that states the price band or the minimum order, so the wrong people do not click
• A weekly look at which campaigns produce calls your team actually values

In India a large share of enquiries never touch a web form. People tap a call button, or send a WhatsApp message and expect an answer in minutes. If your tracking counts only form fills, your ad account will starve the channels that bring real customers.

We set up call tracking, WhatsApp click tracking and form tracking inside Google Ads, Google Analytics and Meta, and we use click-to-WhatsApp ads where they fit. Then we ask your team to mark which enquiries became sales, even in a simple sheet. That feedback is what lets the account learn which leads are worth paying for.

Demand in India moves with the calendar, and ad costs move with it. The festive run-up around Diwali lifts competition in jewellery, electronics, home goods, clothing and gifting. The wedding season, which runs through the cooler months with dates set by the muhurat calendar, matters for jewellers, caterers, photographers, venues and apparel. Admission and exam cycles drive coaching and education. Summer brings cooling products and travel.

We plan around these cycles instead of reacting to them. That means preparing creative and landing pages weeks ahead, raising budget when buyers are already searching, and pulling back when they are not. Everything we say about seasons here is general. Your own sales history is the better guide, and we ask for it in the first call.

Outside the metros, many buyers search in Hindi, in Hinglish typed in Roman letters, or in a regional language such as Marathi, Tamil, Bengali or Gujarati. Google Ads and Meta both support these languages.

We test languages against each other in your account and keep what brings calls. We recommend a native reader checks final regional copy before launch, because a clumsy line costs trust.

Two payments are involved. You pay Google and Meta directly for the ads, from your own account. You pay Astrafolio a fixed fee for managing them. We never hold your ad budget.

We invoice our fee in rupees with GST, so your accountant gets a clean paper trail. The platforms also charge tax on ad spend for Indian advertisers, and how that is treated in your books depends on your registration. Please confirm both points with your own adviser.

Leads you collect are personal data. India's Digital Personal Data Protection Act applies to how you store and use them. We keep lead data in your accounts and set up forms with clear consent wording where you ask us to, and your adviser should confirm what your business needs.

Ads amplify what you already have. If your site loads slowly on a mid-range phone, if nobody answers enquiries for a day, or if your offer is unclear, more traffic wastes money. We say so in the first call, and sometimes suggest fixing the site or the follow-up first.

A very small budget is the other case. A focused Google search campaign for your best service usually beats spreading money across five campaigns, and a local shop that sells to a few streets may do better with a strong Google Business Profile first.