United States
Google Ads Management for Small Business in the US
For owners of US home service companies, clinics, dental practices and law firms who pay for clicks and want to know which ones turned into phone calls. Senior people, ad accounts in your name.
- Covering
- Serving US companies coast to coast
- Overlap
- Live calls every US morning
- Live calls every US morningMonday to Saturday, reply within 12 hours.
- Quoted in USDPrices set for this market.
- Price agreed upfrontWritten scope, one price, milestone payments.
- You own everythingCode, accounts and content stay in your name.
Google Ads management for a small business comes down to one habit: someone looks at your spend every week and ties it to phone calls, not clicks. We do that for US service businesses from Noida, India. Management starts from $1,200 a month plus ad spend, and the price is agreed before we begin.
Live calls every US morning. Then we keep working while you sleep, so you wake up to progress. Our day runs 09:00 to 21:00 India time, which is 11:30pm to 11:30am US Eastern in summer. For the West Coast that means an early call, finished by about 8:30am Pacific in summer. We do not pretend it is the same clock.
This page is for the businesses where one phone call can be worth hundreds of dollars: plumbers, roofers, HVAC and electrical firms, dental and medical clinics, and small law practices. If you sell products online, our ads service covers that too, but the points below are about local service work.
Search ads or Local Services Ads: which to start with
Google shows Local Services Ads above regular search ads for many trades. You pay per lead, not per click, and a Google badge can sit next to your name once Google has checked your licence and background. Which categories and cities get these ads is up to Google, and it changes, so we check your area first.
Regular search ads give you more control: the keywords, the wording, the page people land on. We often run both. Local Services Ads catch people who want a name they can trust fast, and search ads catch people comparing options. If a lead from either is junk, there is a dispute process, and we handle those requests with you.
Calls are the result, so we count calls
A click tells you little. A call that lasted two minutes tells you more. We set up tracking numbers, bring call length into Google Ads as a conversion, and track form fills and booking buttons next to it. After a few weeks you can see which searches produce real conversations.
Call recording laws differ by state, and some states need every party to agree. If you record calls, the rules and the wording of the notice are for you to confirm with your own adviser. We set up what you decide, and we do not give legal advice.
- Tracking numbers that forward to your real line
- Calls over a set length counted as conversions
- Form fills, chat and booking clicks tracked beside calls
- A weekly check of the search terms that spent your money
Trade by trade: what changes in the account
Home services run on timing. Heating and cooling demand follows the weather, roofing spikes after storms, and plumbing emergencies come at night. We set ad hours and budgets by day and by season, and draw the service area around where your trucks actually go, not a whole state.
Clinics and dental practices have to follow Google's policies for healthcare ads, and patient information should not be sent into ad platforms. Law firms deal with state bar rules on advertising, and the cost of a click in this field is high, so we keep the account narrow. In all three cases your adviser approves the claims in the ad wording.
Your accounts, your card, your history
The Google Ads account is opened in your name and your card pays Google directly. We are added as a manager. You can see every setting, every invoice and every change we make, and if we part ways the account, the history and the data stay with you.
Ad spend never passes through us. Our fee is the management fee on the price list, and it does not move with how much you spend.
What the first weeks and the monthly reports look like
Week one is an audit of any existing account, a plan for the first campaigns and tracking set up and tested. Then we launch small, read the search terms, add negative keywords, and adjust bids and hours. The first month teaches us more than any plan does.
Each month you get a short report in plain words: spend, calls, cost per call, what changed and what we want to do next. We do not promise a number of leads. We show what happened and why.
When a different route is better
If your phone goes unanswered half the time, fix that before buying more clicks. Ads only pay if someone picks up, or if a fast text goes back to the caller. If you want someone to visit your shop or shoot photos on site, a local US agency is the better fit.
If you only want a second opinion on an account you run yourself, you do not need a monthly plan. A one-off review from one of our specialists, by the hour, is cheaper and often enough.
Want this for your United States business?
Tell us the goal in two lines. We reply within 12 hours with an honest answer and a budget range.
What is included
Google Ads management for small business: what you get
Google Ads and PPC management
Search, Performance Max, Display and YouTube campaigns, structured so you can audit them.
Meta ads for Facebook and Instagram
Lead and sales campaigns with creative and copy tested every cycle.
Landing pages and conversion
Pages built to match each campaign and to turn visits into calls and forms.
Conversion tracking and analytics
GA4, Google Tag Manager and server-side events, set up before spend begins.
Creative and copy testing
A steady cycle of new ads, kept or dropped on results.
Reporting and strategy calls
A weekly report and a monthly call about what to do next.
Pricing
Google Ads management pricing in USD
Flexible on scope. Firm on price. We shape the plan around your budget, and once we agree, the price does not change.
Paid ads management
from $1,200/month
Plus ad spend, paid directly to Google and Meta
- Google Ads: Search, Performance Max, Display and YouTube
- Meta Ads: Facebook and Instagram lead and conversion campaigns
- Audience research, keyword research and campaign structure
- Landing pages and conversion funnels built to match each campaign
Management fee plus ad spend, which you pay directly to Google and Meta. No long lock-in; 30-day notice. Prices are a starting point, not a wall. See all plans
Your data
Personal data and a team in India
The US has no single privacy law. What applies to you depends on your sector and your state: health data, children's data and several state privacy laws each have their own rules, and email and text marketing have theirs.
- We write down which personal data we would see, where it is stored and who has access, and agree it in writing.
- We work inside your accounts and tools, so you keep control of the data and can remove our access.
- If you handle health information or serve a regulated sector, tell us on the first call so we can say plainly whether we are the right fit.
- For email and text follow-up, we build opt-in and opt-out into the workflow (CAN-SPAM and TCPA rules apply to you as the sender).
This is plain-language information about how we work, not legal advice. Please have your own adviser check what applies to your business.
How we contract
Clear terms, before you spend anything
The commercial side in plain words. The full wording is in our terms, and your proposal sets the details.
- A written proposal comes firstScope, deliverables, milestones, price and timeline, in writing. Work starts when you accept it.
- The price does not moveOnce agreed, the number in the proposal is the number on the invoice. Changes to scope are quoted as a written change request and only built once you approve them.
- You pay by milestoneProjects are paid in milestones set in your proposal. No project is billed in full upfront. Invoices are payable within 14 days unless your agreement says otherwise.
- You own the workCode, designs and accounts are registered to your company from day one. We keep our own pre-existing tools and methods.
- No lock-inEither side can end a project with written notice, and you pay for the work done up to then. Retainers run month to month with 30 days written notice.
- 30 days of fixes after launchDefects in what we delivered are fixed for 30 days after launch. New features and third-party changes are quoted separately.
Quick answers
About cost and timing
The things people ask right after they see a price.
Our ads management starts from $1,200 a month, plus the ad spend you pay Google directly. The final figure depends on campaigns, locations and tracking work. We agree it in writing before we begin, and it does not change once agreed. For short jobs, specialists are $35 to $60 an hour.
Ads can bring calls within days of launch, but the first weeks are for learning which searches pay. Expect a month or two of adjusting before the account settles. We do not promise a number of leads, because that depends on your market, your price and who answers the phone.
Invoices are in USD, paid by card, Wise or international bank transfer. As an Indian supplier of services we do not charge US sales tax. Your accountant may ask for a Form W-8BEN-E, which we provide. Ad spend is a separate bill from Google, charged to your own card.
How we work
A transparent process from first call to launch
You always know what is happening, what it costs and what comes next.
Discovery call
We learn your goals and constraints, then give a straight answer on fit, budget and timeline.
30 minutesProposal and agreed price
Scope, milestones and price in writing, shaped around your budget, with the named team who will do the work.
2 to 4 daysDesign
Wireframes and Figma designs reviewed together. Nothing gets built until you approve it.
1 to 3 weeksBuild in weekly sprints
Working software every week on staging, with a walkthrough and a shared channel.
2 to 12 weeksLaunch and handover
QA, performance and accessibility checks, then deployment into accounts you own.
1 weekSupport and growth
30 days of fixes included, then optional retainers so the work keeps compounding.
Ongoing
Client stories
What our clients say
Astrafolio is consistent and works hard on our ads. They understand what a client wants and deliver it perfectly. A young team that really gets it.
Muntazir Ahmad
Real estate
Ads management
Good work, and very consistent. The Astrafolio team works hard on our ads, understands what we need, and delivers it perfectly.
Dr. Vaishnavi Dev
Physiotherapist
Ads management
United States FAQ
Questions about Digital marketing in United States
Cost, timing, trust and ownership, answered before you ask.
Still have a question?
Thirty minutes with us usually answers everything, including whether we are the right fit.
Yes, in the morning. We run live calls every US morning, which is up to about 11:30am Eastern in summer and about 8:30am Pacific. After that we keep working while you sleep. Every message gets a reply within 12 hours, and you get a written note after each call.
We help with the application, the profile, the budget and the lead handling. Google checks your licences, insurance and background itself, and decides who gets the badge, so we cannot promise approval or a date. Availability depends on your trade and city, and we check that on the first call.
You do. The account sits in your name, with your billing, and we are added as a manager. You can see every change. If you stop working with us, the account, its history and the tracking stay with you, and nothing is held back.
Senior people at a lower price than a US agency, working a day that starts when your evening ends. Ad work is mostly analysis, which travels well. What does not travel is a site visit, so if you need one, a local agency is the better choice. We say that early.
Keep it out of ad platforms in the first place. We set up tracking so it counts calls and forms without sending names or health details. We are not a fit for regulated health data unless that is scoped and confirmed in writing first. Check the rules for your field with your own adviser.
Ready to talk about Digital marketing in United States?
Thirty minutes is enough to tell you the approach, the budget range and the timeline.
Services
More services we provide
Contact
Tell us about your project in United States
Share the goal, the constraints and any deadlines. We reply within 12 hours with a clear next step.
- Emailhello@astrafolio.com
- WhatsAppChat with us
- Phone+91 86302 44504
- HoursMonday to Saturday, 09:00–21:00 India time. That's 07:30–19:30 in Dubai, so we're online for your whole working day. Every message gets a reply within 12 hours.
Prefer to talk first?
Pick a 30-minute slot in your time zone. No preparation needed.
Book a discovery callLet's build it together
Book a call, message us on WhatsApp or ask for a project estimate. Whichever is easiest.